Don’t scroll and drive is the powerful message of Mazda’s campaign. It had created an insider Facebook ad format that pops up an out-of-control car skeet on the newsfeed.
The goal is to raise awareness about the fact that distracted driving might be a terrible danger for car’s passengers but also for the others outside the car.
The ad makes a full-size display on the mobile and presents a car across the news feed that simulates an accident on the phone’s screen. So, the car is supposed to crash and break the mobile display. Just one click activates the image features as text, videos or call-to-action buttons.
