How L'Oréal solved the bad hair day through an app campaign. It doesn’t make your hair look nicer in real life, but at least is funny. Hence the bad hair solver attribute

  • MOBILE APPS
  • 08 February 2018
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Description:

Style my hair app is quite a simple tool, but very effective and …shareable. Finding the best haircut or your best make up has never been so fun. 
So, specifically for the ladies who often encounter this kind of issues, L’Oreal launched this virtual hairstyle and in a short time a makeover app.  

 

The mechanism 


The Augmented Reality tool enters the field again. Through it, users may check the cut they consider appropriate and the color that matches the skin tone. The very good part of it is that is fun to try all sort of looks, even though most of them are hilarious. At the end of the day, that was the goal: to create a big fuss by being funny and likely to be shared on social networks. 

 

 

Besides the funny part, the Style My Hair may be a useful tool to avoid disaster before getting a new haircut. You can select some of the favorite pics and begin the game. Just to keep your feet on the ground, there is always a reality check picture so that you can compare the actual look with the new one. 
Then, once you are pleased with your appearance, you can save the new picture and share it with your friends and you hairstylist too, for your next session together. 

 

App features overview

 

One other nice functionality is that the app allows the user to make appointments to a hair salon and it will send the information directly there so the hairdressers to be ready to manage whatever wish you would have. The app also provides hair tutorials and product recommendations.
And for a more realistic look, the app even has a ‘3D Real Time’ mode, where you can watch your new hair in a live video. 
 

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