Studies show that a significant number of Dutch children stutter – 5%. Therefore, they are victims of bullying and they get nervous and annoyed when it comes of public speaking. They also suffer of low self-confidence. This generates a powerful feeling of isolation and they chose to rather use their phones to communicate than speak loudly. Technology is also a way of connecting and this is one of the main objectives of the campaigns – the use of technology to solve people’s issues.
The app provides the users with features that allows them to sing together and enjoy as a team the fight against stutter. The app contains very difficult rap songs, real tongue twisters. The app challenges kids to practice their speech in a no pressure way, enjoying the song flow. An audio recognition system detects the stutters and provides every performance with a report. As well as a language learning app, Get the Flow tracks each user’s progress and congrats them. Their performances can also be shared through social networks.
Get the Flow campaign gained media value of €5.3m and got to 66% of the Dutch population. After the launch of the campaign, it was shown that a fantastic ratio of 2 out of 3 kids in The Netherlands who stutter used the app. More than that, the app really changed lives and now it’s used as an official stutter therapy.