The company target was to create popularity around the new KFC WOW Menu and enhance the promotional price.
Starting from the idea that questions about what you can get for a various money value are very common, KFC implemented a smart campaign that uses AR technology in order to make it crystal clear for consumers what they can get for a certain currency note.
By scanning the currency, the KFC menu suddenly appears on the mobile display or web. It’s all based on the money and the users also have the possibility to play a quiz and win prizes.
The app registered 35,000 downloads and it even was in the first position on the iTunes store’s What’s Hot section. The app was spotted in print publications as well.
